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Griffin Scott's avatar

How do you think about DAU/MAU and DAU/MAU as it relates to free user engagement and growth trajectory?

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Miguel Madero's avatar

I found that DAU or MAU are not a good engagement metric for most Salas companies since monetization and retention are not directly tied to it. They can be a good proxy for early stage, but can be misleading over time.

Instead, identifying value metrics helps companies to better align incentives and measure engagement on a cadence that makes sense for that metric

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