Market Discovery at Square and PayPal
I love this article David. It's exactly the journey I'm on right now with my startup, makeuptalent.com. I'm starting with one hook (makeup artists want a better website and SEO), but as I speak to more customers, I'm realizing there are other areas of their business (makeup services) that isn't being adequately served.
One artist I spoke to recently said she would like get into a group buy for makeup, something I considered but wasn't making a priority.
The early process is much more about discovery and exploring revenue possibilities and it only looks correct in hindsight, after the startup hits market fitness.
Please say more about "the consumerization of the enterprise" when you get a chance. Many thanks.