Plus now you can easily generate them using our secret sauce SaaSGrid.
Great summary. Thanks. with such structured data you can pretty much automate investing in SaaS upto a certain amount. If SaaSgrid has APIs we can build it :)
Great article. A question I have is... if a person can have multiple user accounts would you count people or user accounts in your MAU/DAU metrics? I'm thinking it might depend on how the accounts are monetised? I'm guessing this isn't a new question..... interested in any thoughts.
Hi Ethan! Great article. Quick question- What is the timeline for logo retention? Is it monthly, quarterly or annually? Thank you very much!
I understand ARR for annual contracts. But is ARR relevant to a truly month-to-month subscription business? How should I calculate Burn Multiple (net burn / net new ARR)? Do you suggest I calculate the year-end ARR as last month's MRR x12?
On the spreadsheet, if we sign annual subscriptions should we break that down by moth? Or just input the total amount in the month of renewal?
If LTV includes CAC, then 3x LTV:CAC implies 4x cumulative gross profit : CAC. Is that correct?
Hey founders! Want to easily bring in your Stripe data? The team at Xano.com has created a tool that will automatically fill in the customer revenue part of the SaaSGrid CSV with a simple Stripe export. Video instructions included.
for enterprise software, would you include API/Integration accounts for DAU/MAU and DAU/MAU? Or should DAU/MAU and DAU/MAU only be for human accounts?
Very helpful, thank you!
Great article! Congrats :)
great work 🏴☠️
I fear this is missing the most important metric, which is Value to Customer (V2C). One will only have a sustainable business if one is actually providing value to customers. These metrics are too inwardly focussed.
Emailed you the csv. its erroring out for us
Great resource. Thanks! How would you enter a customer paying upfront for 3-years? They may also choose to add additional capacity during that period.
Spread it out over the 36 months, or just enter when and what was actually collected?