7 Comments

This is a great breakdown of the key sales pipeline metrics. I like how you really focused on the importance of tracking each stage and how it can impact forecasting growth. It's a reminder that focusing on reliable data and not just gut feelings is crucial for SaaS success. How do you think companies can balance optimizing their pipeline with maintaining customer relationships?

Expand full comment

Great outline of the key metrics that drive a sales pipeline, what it reinforces for me is that SaaS isn’t a fundamentally unique business model. The pipeline metrics outlined and approached outlined in this post could just as easily be describing a more rudimentary services (consulting firm, law firm, accountant advisory) as a SaaS business. A SaaS business is just a service business in which software is a core component of there services the business offers - the levers to optimise are the same as any service business 1. Asset development 2. Monetisation. I use a simple framework as a lens to understand and optimise the drivers of a business which I covered in a post on my page

https://open.substack.com/pub/businessbydandwobeng/p/2x2-framework-2-types-of-business?utm_source=app-post-stats-page&r=4mz7km&utm_medium=ios

Expand full comment

Hi David, we at RevSure.AI focus on Predictive Pipeline Health (what if I could predict the quality of each of your pipeline metrics for this and future quarters? Not a look back but a look forward)

Expand full comment

VCs are dead, and have fcked the companies they invested in ? .. thats the gist here .. prove me wrong https://open.spotify.com/episode/6CrVN6FWaqT6iEqiDSwaEa?si=x0yiCpY5TGiA2Qd6L-g6Fw

Expand full comment

Random: Try these 3 on for size.

1. A Few Words on Douglas 'Pimp Slapping' Emhoff https://tinyurl.com/56bys98f

2. The Average American sees MSG as Monosodium Glutamate, not as a place where political rallies are compared to Nazi meetings held in 1939. https://tinyurl.com/4xrk73t9

3. The Red Badge of Courage Being Called Uncle Tom https://tinyurl.com/bdfcys45

Expand full comment

The only thing I might add is a metric of existing customer growth (increasing MRR due to the usefulness of the platform)

Expand full comment

Great information David, thanks. 🙏🏿

Expand full comment